The Fleet Feet New Year's Day Dash Presented by Incredible Bank 2027
- Date
- Friday, January 1, 2027
- Start time
- 10:00 AM start (Chicago)
- Location
- Middleton, Wisconsin
- Entry fee
- From $30 · goes up to $35 on Oct 1, 2026
- Fundraising
- Takes optional donations when you register
Registration is open.
We earn a small commission when you register through this link, at no cost to you. Details
Official race websiteAdd to calendar: Apple or Outlook · Google
Events and entry fees
| Event | Distance | When | Entry fee | Cap |
|---|---|---|---|---|
| 5 Mile Run | 8K | Jan 1, 202710:00 AM | $30$35 after Oct 1, 2026 | – |
| 2 Mile Run/Walk | Other | Jan 1, 202710:05 AM | $30$35 after Oct 1, 2026 | – |
Entry fees exclude processing fees. Prices and dates come from the race's registration page and refresh nightly.
The 8K fee goes up to $35 on Oct 1, 2026.
Race day planning
Entry fee schedule
- 5 Mile Run: $30 until Oct 1, then $35 until Nov 1, then $40 until Dec 1, then $50 until Jan 1.
- 2 Mile Run/Walk: $30 until Oct 1, then $35 until Dec 1, then $40 until Jan 1.
Online registration closes Jan 1, 2027, unless the race fills first.
How the price compares
At $30, entry is about 25 percent below a typical 8K in Wisconsin, which costs $40 right now.
Light and altitude
Sunrise on race morning is at about 7:29 AM, and the 5 Mile Run starts at 10:00 AM. The start sits about 930 feet above sea level.
Fees exclude processing fees. Comparisons use current entry fees and published results from races nearby.
Start location and course
2616 N Pleasant View Rd, Middleton, WI 53562
The pin marks the address the race lists, which is usually the start. The organizers have not shared a course map with us yet.
2026 results
All results (5 years)5 Mile Run
2 Mile Run/Walk
Aggregated from official results (Race Day Events) for The Fleet Feet New Year's Day Dash Presented by Incredible Bank. Individual finisher names are not stored here.
How fast do you need to be at The Fleet Feet New Year's Day Dash Presented by Incredible Bank?
At the 2026 5 Mile Run, the fastest tenth finished in 37:50 or better, the top quarter in 43:28, and half the field in 49:35; the last tenth came in after 1:07:58.
At the 2026 2 Mile Run/Walk, the fastest tenth finished in 24:10 or better, the top quarter in 31:32, and half the field in 35:46; the last tenth came in after 42:32.
| Age | Women | Men |
|---|---|---|
| Under 20 | n/a | 38:16 |
| 20-29 | 40:21 | 30:47 |
| 30-39 | 38:23 | 31:04 |
| 40-49 | 39:49 | 33:41 |
| 50-59 | 39:41 | 33:33 |
| 60-69 | 43:42 | 39:04 |
| 70+ | 1:07:26 | 52:15 |
Groups with fewer than five finishers are left out. Awards vary by race; check the race's rules.
What would my time get me?
Where a finish time would have placed in 2026.
Finishers by year
Up 62 percent since 2022.
All events combined, from official results.
The Fleet Feet New Year's Day Dash Presented by Incredible Bank 8K year by year
From 2022 to 2026, the field went from 312 to 388 finishers, and the median time dropped from 50:16 to 49:35.
| Year | Finishers | Median | Fastest tenth | Winner |
|---|---|---|---|---|
| 2026 | 388 (-6%) | 49:35 | under 37:50 | 28:02 |
| 2025 | 411 (-2%) | 48:53 | under 36:32 | 29:06 |
| 2024 | 421 (+3%) | 47:54 | under 36:48 | 27:45 |
| 2023 | 410 (+31%) | 48:09 | under 36:31 | 28:39 |
| 2022 | 312 | 50:16 | under 39:01 | 30:08 |
From each year's official results for the 8K; virtual options are left out.
How fast is it?
Slower than most Wisconsin 8Ks
The fastest quarter of the 2026 8K field finished under 43:28, against 40:23 in a typical Wisconsin 8K, so times here run 8 percent slower.
Compares the fastest quarter of each field, so walkers and first-timers do not skew it. It reflects the course and the field together: a flat course, cool weather, or a competitive crowd all make times faster.
Typical race-day weather
Around January 1 the day usually runs from 21°F at dawn to 34°F in the afternoon, with measurable rain on about 16% of days. Cold snaps dip to 4°F and hot years reach 43°F.
Based on 75 days within a week of the date over the last 6 years, from historical weather for the start area. Not a forecast.
Race details
- Where
- 2616 N Pleasant View Rd, Middleton, WI 53562Map
- Course
- Road
- Start elevation
- About 930 feet
- Donations
- Accepted when you register
- Distances
- 8K, Other
- Editions
- 2027 (Jan 1, 2027), 2026 (Jan 1, 2026), 2025 (Jan 1, 2025), 2024 (Jan 1, 2024), 2023 (Jan 1, 2023), 2022 (Jan 1, 2022)
Organize this race? Add details or a correction
Plan your race
Quick answers
- When is The Fleet Feet New Year's Day Dash Presented by Incredible Bank?
- Friday, January 1, 2027, starting at 10:00 AM.
- How much does it cost?
- Entry starts at $30 before processing fees, and rises to $35 on Oct 1, 2026.
- When does registration close?
- Online registration closes Jan 1, 2027, unless the race fills first.
- Is the entry fee high for Wisconsin?
- At $30, entry is about 25 percent below a typical 8K in Wisconsin, which costs $40 right now.
- Can I donate to a cause when I register?
- Yes. The registration form offers an optional donation, usually for the charity or nonprofit the race supports. The race's own page names the cause.
- What distances can I run?
- 8K, Other.
- How big is it, and how fast?
- In 2026, 388 runners finished the 5 Mile Run; the median finish was 49:35 and the winner ran 28:02.
- Is it a fast course?
- The fastest quarter of the 2026 8K field finished under 43:28, against 40:23 in a typical Wisconsin 8K, so times here run 8 percent slower.
- Where does it start?
- 2616 N Pleasant View Rd, Middleton, WI 53562.
From the organizers
The 22nd Annual Fleet Feet New Year’s Day Dash will be held on January 1, 2027. Ring in the New Year with this 5-mile run and 2-mile walk!
Kick your New Year's Resolution off right with this run/walk followed by a party, great prizes, complementary beverage token, and giveaways!
Come for the run, stay for the fun!